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A Simple Gesture Utah is about to launch
I have been involved in many product, service, website, and brand launches across my career. Some of these launches have been my own, while others have been on behalf of clients or the agencies that employed me. Some of these launches have gone on to be absolutely massive, some have fizzled out. Regardless of where…
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The Great 2025 Job Search
I find myself in an odd place. I have changed jobs a few times throughout my career, but typically it was a situation where I was recruited or reached out to by another company to take a new and better position. Only a small number of times have I ever found myself searching, researching, applying,…
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This Man Built a Personal Cell Tower
A few years ago I was working at an ad agency in Salt Lake City and one of my clients was Ciena. This client was a huge company, focusing on networking systems, optical cabling, undersea cabling, and a whole lot more in those fields. They’re a huge company, and working with them was always a…
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A Marketing Trend That Needs to Die: Verbing a Noun
One of the curses marketers agree to bear when they start writing ads is that they’re forever evaluating ads as they come across our screens. Like the film buff that couldn’t ignore the horrible color grading and lighting in the theatrical release of Wicked, there’s a marketing trend that really grinds my gears. What I’m…
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Re-Launching a Portfolio
Over the past 20 years, I have taken on a wide variety of jobs and positions. From starting out as a journalist in the video games and tech space for smaller enthusiast websites to starting up and managing marketing departments for growing businesses, I have had a career that has taken me many places and…